Cover Sheet For Essay Sample - Find Out How You Can Make Your Cover Sheet for Essay Sample Stand Out

Cover Sheet For Essay Sample - Find Out How You Can Make Your Cover Sheet for Essay Sample Stand OutThere are a few things to remember when using a cover sheet for essay sample. First, make sure that the information is something that you can put in and is in no way going to be altered. Second, make sure that it is something that will make your essay stand out from the rest of the others. And lastly, be careful not to be too sensitive when doing this.A cover sheet for essay sample should have just the facts about the topic but also be fun and intriguing enough to allow you to put your own personality into it. This can be easily done by utilizing witty one liners and writing notes on the subjects you know and understand about.By making the notes and being creative, you can use a cover sheet for essay sample to get the right points across to the reader. In fact, the more creative you are, the better your cover sheet for essay sample will be.When using a cover sheet for essay sample, you should give yourself some space to let the ideas flow. It's important to give you the freedom to try out several different things, so that you can find what works best for you. If the ideas you come up with just don't work, then move on to the next one.For a cover sheet for essay sample, you don't want to just rely on the facts of the topic to get across to the reader. You should add humor, and creativity to make the essay look and sound like you. After all, this is your essay!When giving your essay, you want to get the words out that you really feel about the topic. Using a cover sheet for essay sample allows you to do this. The more thought you put into your cover sheet for essay sample, the more fun and interesting your essay will be.This is one tip you can use to get the best out of the cover sheet for essay sample. It can help you make the best use of the material you are given.

Walt Disney History Essays - Kingdom Hearts Characters, Walt Disney

Walt Disney History When people think of animated cartoons, one name immediately comes to mind "Walt Disney." He is the most popular and known animator in the world. He wasn't successful at the beginning of his career but he was a taskmaker and entrepreneur. Walt's hard work and entrepreneurship made the world's best popular cartoon character "Mickey Mouse." As an animator and an owner of Disney Corporation, he made a lot of influences in past and present days. Hereby the importance of his life and influences will be discussed, in a age order. First of all, Walter Elias Disney was born in Chicago, Illinois, on December 5th, 1901, the fourth kid of five children of Elias and Flora Disney. The family often moved from place to place because of Walt's father Elias. He tried his hand successively as a farmer, a businessman, an orange grower, a carpenter and But he expected all members of his family, no matter how young, to spend most of their waking hours working for him without any compensation. During Walt's childhood and adolescence, Elias operated a farm in Marceline, Missouri. It was there that Walt spent his early years and developed his interest in drawing. In 1910 the family moved again, this time to Kansas City. There he enrolled in art classes at the Kansas City Art Institute. In 1917 the family moved again, this time back to Chicago. In Chicago, Walt joined Red Cross unit and spent nine months as a ambulance driver in France at the end of World War I. After Walt Disney returned from France in 1919, he decided to make art his career. He soon joined the staff of the Kansas City Film Advertising Company, which was producing a simple type of animation. He and a colleague, Ubbe Iwerks, learned enough about animation to try doing some of their own. They formed a company called Laugh-O-Gram Films. The company made fun of local problem and scandals in cartoon form. They sold well enough to give Walt and Iwerks the courage to go into business for themselves. But the Laugh-O-Grams didn't hold Walt's interest very long. He had a new idea to try, which was illustrating updated fairy tales in series of cartoons. The cartoons he and Iwerks produced were not bad, but Walt never got paid for hid films. Walt then started on a new fresh project, a series of funny story featuring a girl actress and animated characters. He called it "Alice's Wonderland." Money was so scarce that he couldn't even pay for the rent. With such meager fund all he could produce was a pilot film for the Alice series. He thought Kansas City was not the place that earns much money, so he decided to move to California. In 1923, Walt Disney moved to California, and began Walt Disney Production with his brother Roy Disney and a colleague, Ubbe Iwerks. After five year of making silent cartoons, he produced 'SteamBoat Willie," the first cartoon to use synchronized sound1. In 1928 Walt Disney created a cartoon "Mickey Mouse" by using his own voice. Disney's success in "Mickey Mouse" led to the film series called "Silly Symphonies," which was introduced in 1929 and first used color in 1932. Soon full color Disney cartoons was produced, such as "Three Little Pigs" and "The Tortoise and the Hare." These two films even won academy awards. 1930s brought fame and successes to Walt Disney as a creator of Mickey Mouse, Donald Duck, Pluto, Minnie Mouse, and Goofy. These characters not only appeared in cartoons but also on merchandise items licensed by Disney Production. In 1937 the Walt Disney Production Studio produced the world's first animated feature film "Snow White and Seven Dwarfs." Then came "Pinocchio and Fantasia" in 1940, "Dumbo" in 1941, and "Bambie" in 1942. "Song of the South" in 1946, used cartoon characters with live actors. All of these films were successful. During World War II the Walt Disney Production Studio designed military insignias and made training films for the United States armed forces. After the war Walt Disney continued to make animated films, such as "Alice in Wonderland" in 1951, "Peter Pan" in 1953, and "The Jungle Book" in 1967. He also turned to live-action films such as "Treasure Island" in 1950 and "20,000 Leagues Under the Sea" in 1954. Moving into totally new area, Walt Disney opened Disneyland in Anaheim, California, in 1955. He had wanted to design an amusement park where families could have fun together. Disneyland had exciting rides and attractions but was also spotlessly clean

Advertising as a Way of Marketing

Advertising as a Way of Marketing Various individuals, businesses and organizations rely heavily on advertising as a way of marketing their products and services. The mode of communication used by advertising firms determines whether the target customer finds such products or services appealing, or not.Advertising We will write a custom essay sample on Advertising as a Way of Marketing specifically for you for only $16.05 $11/page Learn More Some of the commonly used media for advertising include online ads, newspapers ads, TV and radio ads, and billboards, among others. Increased competition in the business, changes in technology, and the sporadic changes in consumer demand and preferences has seen marketing executives resort to the use of ads that have been designed in such a manner as to appeal to consumers. Companies and individuals marketing their products and services needs to convinced prospective consumers to purchase their products and//or services and not those of competitors. It i s important therefore to ensure that the message used to advertise such products or services is appealing to the consumers. For example, companies selling fashion and technology-based products needs to advertise such products in an appealing way in order to ‘entice’ customers to buy your products, especially the youngsters. Sophisticated appealing adverts are meant to appeal to the minds of consumers. Some of the forms of appeal currently used by companies include emotional appeal, sex appeal, brand appeal, feminine and masculine appeals, endorsement appeals, romance appeals, and rational appeal, among others (Ambekar 2009). The essay highlights several forms of ads from online sources as a way of examining the strategies used by advertising companies in order to attract consumers to purchase a particular brand. One of the commonly used marketing platforms in modern day advertising is the social media which has now become a household name. For instance, marketers are no w using Facebook and Twitter as a means of reaching out to their intended customers. This new mode of advertising has the power to attract people as they are able to view the adverts anywhere, anytime. According to Admedia Solutions Ltd (2012) firms and business organizations are switching to online advertising as it is more appealing, trendier and accommodative compared with the conventional modes of advertising such as the use of magazines or newspapers. Wicked Laser is a good example of online advertising using social media. The online advert reads,† World’s Most Powerful Handheld Laser. Win FREE S3 Arctic Laser!† (Honigman 2011). The advert appeared on an online platform posted on a Facebook wall. It contains components that enable customers to follow the ad and in the process, buy the product. First, the content used in the advert is unique. Secondly, a brand appeal is used to persuade customers to buy the product (Lamb, Hair McDaniel 267).Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Brand appeal usually associates a product with a particular product performance (Ambekar 2009). For instance, from the advert above, the text, â€Å"Most Powerful Handheld Laser†, shows that it is a product with a global repute that has been in use for a long time (Honigman 2011). Consequently, customers are attracted to this product to the extent of wanting to be associated with a world class product. Other than brand appeal and the content used, the text â€Å"Win FREE S3 Arctic Laser† also acts as a form of promotion. This means that when the customer purchases a wicked laser, he/she is assured of also getting a S3 Arctic Laser. This is a form of enticement that makes the customer to want to spend his/her money on such a product in the hope of winning the extra gift associated with it. The advert discussed above appeared on a Facebook wall p age. Social media networks acts as a platform for consumers to freely discuss various products and services. It allows customers to share different views, opinions, perception, and attitudes regarding a product before they can purchase it. If a customer reads a positive feedback regarding a given product, he/she can easily buy the product regardless of the price. Other than the textual content of the product, advertisers also use graphics to attract customers. People are attracted to a given product by the pictorial or graphical appeal as it normally captures their eyes. The image implanted in their minds has the capacity to trigger a psychological need in a consumer to poses the product, to become associated with the product, or to buy it. The concept that underlies the product is portrayed to the target customers through the use of graphics. The image created by an advert forms a relationship between the product and the customer (Lamb, Hair McDaniel 267-269). When textual content and graphical content are integrated, it becomes easier to drive the message home, as opposed to the use of words or graphics alone. For example, an advert targeting the pharmaceutical industry with the following textual content â€Å"Finally, a packaging solution that makes sense†, a graphical representation and brief explanation (Ad Excellence 2008), is an example of an advert that combines both the text and graphics. In this advert, the marketer uses texts and graphics to drive the message home. The graphics are designed in such a way as to appeal to the eyes of the consumer. The textual and the content appeal normally attract the customer as the text speaks for itself. On the other hand, the graphics is attractive to the eyes of the consumer, and it creates an impact in the mind of a consumer.Advertising We will write a custom essay sample on Advertising as a Way of Marketing specifically for you for only $16.05 $11/page Learn More As a result, a consumer is better able to make the decision to buy the product. Subsequently, the adverts leave a positive image in the minds of consumers so that in future, they are more likely to purchase such products (Ambekar 2009). The portrayed messages and graphics generate the demand for the products. The two examples provided above portray personal appeal in the sense that they are meant to simulate such emotional appeal as self esteem and comfort (Ambekar 2009). For instance, the laser adverts imparts self esteem to the consumer because it portrays the image of a world class products. On the other hand, the pharmaceutical advert assures the customer that his/her health is safeguarded and this may stimulate joy, self-esteem comfort, and safety. In conclusion, we need to note that advertisements are designed in such a way as to leave a positive image in the minds of the consumers. As a result, the consumer may deem it necessary to associate him/herself with the product or service in ques tion. Through brand appeal, marketers are able to associate a particular brand with a particular group in the society. This enhances the willingness of a customer to buy a particular product. The combination of text and graphics has the power to bring out the intended message, appeal, and idea to the customer. Images appeal to the eyes of the customers and at the same time, implants a picture in their mind. This triggers them to buy or not to buy that particular product. Lastly, the use of social media in advertisement allows customers to interact with the product. It also allows them to exchange ideas and attitudes regarding a given product. Ad Excellence. â€Å"Pharmaceutical Ad†. 2008. Web. Ad Media Solutions Ltd. â€Å"Magazine Advertising†. 2012. Web. Ambekar, Ashwini. Different Types of Advertising Appeals. 2009. Web.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Honigman, Brian. â€Å"What makes a successful Facebook Ads campaign?† 2011. Web. Lamb, Charles W, Joseph F. Hair, and Carl D. McDaniel.Mktg5: Student Edition. Mason, OH: South-Western Cengage Learning, 2011. Print.

Progress paper Essay Example | Topics and Well Written Essays - 1000 words

Progress paper - Essay Example Also, the project is worth undertaking given the huge potential that it has. Thus the E-coin project will be well out thought venture for Goldman Sachs given the numerous investments. Moreover, the internet usage of E-coin continues to show a tremendous sign of growing over the past few years. The return for Goldman to investment in E-coin is invaluable if E-coin becomes one of the most popular online payment systems. Strategy on putting the advert about E-coin technology that Goldman seeks to introduce was crafted. This involved how the technology would be advertised. In doing this, some of the reputable media organizations were approached to do the advert. The department involved in executing this task was the marketing department. The advert was to be done in a full-page paper in magazines as well as through TV adverts and radio adverts. Further, also, negotiations were done with the supplier companies that would be tasked with the production of the technology. The negotiations entailed a meeting at the company headquarters where resolutions were arrived at. Among others, the resolutions included the manner in which the technology would be secured and made easy to use, that is, user friendly. The down payments for the technology were done. Further, an agreement was made that the IT team from Goldman Sachs would work collaboratively with the company’s IT team. The work at this stage is more of transition work that I am doing to ensure that Goldman Sachs properly adopts the E-coin payment system. At this stage, we have acquired a number of equipment to see the adoption and implementation of technology. We are bringing experts also on board at this stage so as to implement the technology successfully. Therefore, lots of resources are bing deployed at this stage to ensure successful execution of task. Deploying resources means that we

Reaction of a article Essay Example | Topics and Well Written Essays - 500 words

Reaction of a article - Essay Example The photograph shows how the two splashes drunkenly barefoot through a fountain of Parisian in the late 1930’s. But the author’s Aunt seems careless with her life despite enjoying it. It is clear that the author was trying to bring out the aspect of imagery in his piece of writing. What he does is to capture the attention of the readers and drive them in the world of fantasies. He opens up his narration with the following line: â€Å"As I walked down the darkened hallway of the Hospice (278).† This suggests that the environment around him seemed scarily and with a lot of tension. However, the other imagery used is during the time when the author’s aunt got drunk, in a cocktail bar, and came home at a time when the author was preparing to take a date. The Author helps her to get into bed and she barely recognized him, let alone knowing where she was. He weeps as he bends over to kiss her cheek and whisper to her saying how important she was to him and how much he loved her. I did not like the quality of words used by the Author. Many of the words used are difficult to understand and, therefore, making it hard to follow the storyline. For instance, he uses the words â€Å"anti- climatic feeling.† After visiting his sick aunt at the hospital, he says that he wanted to avoid this kind of feeling that one gets around Christmas. I do not get the connection between the anti-climatic feeling, which he says to avoid, and his visit to the hospital. However, the author was successful in making me feel emotionally attached to his story. He describes his Aunt in a manner that brings empathy. We find that after the husband to his Aunt dies, she becomes hopeless with life and started taking excessive alcohol and illegal drugs. At times she would get drunk and fail to recognize the author; her nephew. The author says â€Å"she turned towards me and opened her eyes.

Role Of The Quantity Surveyor in Construction

Role Of The Quantity Surveyor in Construction 1.1 Background to the Study A competent design team is crucial for any new building project according to Lee (2008:127). The quantity surveyor can be a very valuable addition to the design team for the client, giving expert advice on contractual and financial matters. The quantity surveyor will have the clients interest as his number one priority and his services can be of great value to any person considering constructing a new building. According to Bowles Le Roux (1992:1) any person considering building or investing in construction projects needs expert advice from a quantity surveyor. No matter the size or complexity of a project, the quantity surveyor provides valuable advice through the various stages of the project. The Guide for Quantity Surveying Appointments (2006) states that any client who is considering building any structure of any size, changing an existing structure or investing in construction projects no matter how simple or complex, needs the expert advice of a professional quantity surveyor for establishing budgets, cash flows, cost planning, cost management and obtaining value for money. Construction projects differ from each other and every project has its own unique challenges. Construction projects are not standard products which have been designed and mass manufactured in a controlled environment. There is a lack of a relatively stable market price. This is due to monthly payments which are made as the work proceeds, before the project reaches completion. As a result of technological, financial and economical influences the methods adopted for construction work are varied and complex and the expert advice of a quantity surveyor should be obtained before the start of any project planning. This is the main reasons why there is a need for the services of a quantity surveyor. (Bowles Le Roux, 1992:2) The ordinary member of the general public has little knowledge or experience in the construction industry. However economically active individuals who can be seen as potential clients for residential construction projects are often reluctant to utilize the services of a professional quantity surveyor. According to Lee (2008:123), a potential pitfall for the first-time homeowner is to utilize the services of a non-reputable contractor who is not affiliated to the National Home Builders Registration Council (NHBRC). Members of the general public who are not experienced in the construction industry can be subjected to un-ethical practices and this may lead to their exploitation. Due to the many problems caused by these un-ethical and non-reputable contractors to the homeowners and other property professionals, the South African government passed legislation in 2001 known as the Housing Consumers Protection Measures Act. The intention of this Act is to guard homeowners against non-reputable contractors who build to substandard quality and then refuse to be held responsible. (Lee, 2008:123) One factor which may deter people from using the services of a quantity surveyor is the professional fees. According to research done by Cruywagen and Snyman (2005) professional quantity surveying services can be rendered as affordable in South Africa. The research shows that, due to the competitiveness of the market, it has become the norm for quantity surveyors to reduce professional fees. Cruywagen and Snyman (2005), state that there is a distinct relationship between the profitability for the quantity surveyor and the value of a project. This means residential projects are not profitable as compared to big industrial developments, shopping centers etc. This may be the reason for the lack of marketing in the residential sector and why the general public is not aware of the quantity surveying profession. The purpose of this study is to identify and understand the specific role of the professional quantity surveyor in the construction industry and to explain the significant effect a quantity surveyor can have on a construction project. 1.2 Problem Statement The general public who is not involved in the construction industry is unaware of the quantity surveying profession and the functions the quantity surveyor perform and this lack of knowledge can lead to their exploitation if a quantity surveyor is not involved. 1.3 Hypothesis For the purpose of this study the following hypotheses are set out: The general public is unaware of the quantity surveying profession and the services the profession provide. Fees associated with the quantity surveyor may intimidate homeowners who are looking to complete a project with as little investment as possible, not realizing that the quantity surveyor can save you a substantial amount of money by providing you with expert advice on financial and contractual matters. 1.4 Objectives This study has four primary objectives. The objectives are to: Outline the specific role of the quantity surveyor. Realize the major effect a quantity surveyor can have on a building project Make the general public aware of the quantity surveying profession and the functions the quantity surveyor performs. To learn why the general public is reluctant to use the services of a quantity surveyor. 1.5 Methodology A qualitative research approach was follow for the purpose of this study. The researcher has conducted a comprehensive review of relevant literature on the topic. The focus has been on the quantity surveying profession and the services it provide. Personal interviews have been conducted with professional quantity surveyors. To understand the broader picture members of the general public who recently became homeowners (of newly constructed buildings) was asked to complete a questionnaire. Attention has been given to whether or not the services of a quantity surveyor was utilized and if not, why? 1.6 Delimitations The research is limited to the residential construction industry. The focus of the research is on the services of a professional quantity surveyor and not that of the contractors quantity surveyor. Members of the general public who was approached with questionnaires was limited to those who were recently involved with the construction of a residential building. 1.7 Assumptions The researcher assumed that all data collected are accurate and all interviews and questionnaires conducted were answered truthfully. CHAPTER TWO THE QUANTITY SURVEYING PROFESSION 2.1 Introduction In this chapter all the literature on the related topic collected by the researcher will be reviewed. This review will include literature on the history of the quantity surveyor, the contractors quantity surveyor, competencies of a professional quantity surveyor, fees of the professional quantity surveyor, estimating and cost advice as well as the use of a bill of quantities. The core focus however will be to outline the specific functions of the professional quantity surveyor. 2.2 History of the quantity surveyor According to the Association of South African Quantity Surveyors (2010), the quantity surveying profession started with the turn of the nineteenth century. The first recorded use of the term Quantity surveyor was in 1859. Before then the terms measurer, Custom surveyor or surveyor were used. At that time it was custom for the surveyor to work for the master builders, measuring the completed work and often submitting biased final accounts to the building owners. As a result of this behavior it became the norm for building owners to enter into a contract and invite tenders before any work commenced. According to Bowles Le Roux (1992:4), this gave rise to competition and builders tendering realized that they were spending an immense amount of time and effort measuring and calculating to arrive at a tender figure. In addition there was the added danger that the builders interpreted the architects drawings differently which would lead to inaccurate pricing and result in the tenders not being calculated on an uniform basis. The builders realized that a surveyor could be employed to act as an unbiased person to measure the quantities on their behalf. This insured that the builders tendered on the same basis whilst sharing the cost for the surveyor. Building owners were afraid of unethical practice between the builders and the surveyor and realized it would be to their personal advantage to appoint and compensate the quantity surveyor. This is how the independent professional quantity surveyor gained consultant status. In South Africa the title quantity surveyor is reserved under the Quantity Surveyors Act of 1970 for the sole use by those who had acquired the obligatory qualifications and experience stipulated under the Act. Furthermore, those persons must register with the South African Council for Quantity Surveyors before they can act as consultants to the general public (ASAQS, 2010) 2.3 Contractors quantity surveyor The main difference between a professional quantity surveyor and a contractors quantity surveyor is that the latter is employed by the construction company and not by the client. Dent (1970:7) states that a contractor who undertakes big projects will need a quantity surveying staff. The contractors surveyor will represent the contractor and the contractors interest will be the main priority. According to Cornick and Osbon (1994:108), the contractors quantity surveyor spends comparatively the same amount of time on cost planning, feasibility studies and tender appraisal as the professional quantity surveyor and significantly more on post-contract services but significantly less on preparing tender documentation. Project cost control is one function that requires equal efficiency by both surveyors, the contractors quantity surveyor on behalf of the contractor and the professional quantity surveyor on behalf of the client. Cornick and Osbon (1994:109) identified seven main functions for the contractors quantity surveyor namely: Valuation of work completed for payment from client and payment to subcontractor. Determination of change due to variation from client or designer. Preliminaries allocation. Subcontractor accounts to agree tender and actual costs. Financial reporting for quarterly account forecasts. Cost accounting for plant and material use by company. Cost accounting for labour use by the company. Clients expectations of project cost control will increase as the clients and their cost advisers become more complex. The clients will be expecting the cost of their buildings to be reduced to match their budget. Therefore contractors quantity surveyor must strive to improving their cost controlling and accounting capabilities for the construction companies that they work for. 2.4 The professional quantity surveyor According to Bowles Le Roux (1992:3) the quantity surveyor is a professional consultant appointed by the client who wishes to invest in property development. It is the quantity surveyors responsibility to advise the client, architect and engineer on all financial and contractual matters from the pre-tender stage right through to the completion of the project. For the quantity surveyor to accomplish this role he must develop a comprehensive understanding of the various construction methods and have a transparent understanding of the different forms of contract and sub-contract agreements available in the construction industry. The quantity surveyor must be capable of advising on the cost of alternative construction methods and costs of different materials. An analytical approach must be adopted in finding beneficial solutions in the interest of the client. The Guide for Quantity Surveying Appointments (2006) states that a professional quantity surveyor will draw on extensive cost information obtained from client databases and experience from other projects for effective budget setting. It is the quantity surveyors ongoing implementation of financial discipline in the areas of budget setting, alternative design option costing, cash flow predictions, final cost forecasting, management of variations including potential areas of dispute and timeous final account settlement, etc. that allows the maximum value for money requirement to be achieved. 2.4.1 Standard quantity surveying services According to A Guide for Quantity Surveying Appointments (2006) the standard services that can be provided by a professional quantity surveyor are: Financial viability studies and the initial budget planning prior to the detailed design to establish whether the project is feasible in terms of the clients financial budget; Preliminary cost studies and comparing alternative designs and materials in terms of operating and maintenance costs; Monitoring the design as it evolves to ensure it stays within clients budget; Preparing tender documentation for pricing by contractors and advising on contractual arrangements; Evaluating the submitted tenders and reporting on the suitability thereof; Negotiating the contract sums with the individual contractors; Preparing cash flow predictions; Preparing cost reports at regular intervals; Valuing construction work in progress; Preparing the final account thus determining the final cost; Settlement of the final costs with the contractor and sub-contractors. Additional specialist services that many quantity surveyors are experienced in providing are: Acting as project manager; Acting as principle agent; Consulting on property development; Valuation of buildings for insurance purposes etc.; Acting as an expert witness; Advising on the settlement of disputes through mediation and arbitration. Facilitating with fast track construction projects; Providing services for projects in engineering, mining and petro-chemical industries. It is recommended to employ the quantity surveyors full services as a professional consultant rather than in a technical/measurement role in order to utilize the quantity surveyors expertise to the best advantage. 2.4.2 Competencies of the professional quantity surveyor Competencies can be defined as the ability a person should have in a given occupational area subject to external and internal factors like organization size, type, and age (Barret, 1992). (Holmes Joyce, 1993) defined competence as a description of an action, a mode of behavior or outcome that a person should be able to demonstrate, or the ability to transfer skills and knowledge to new situations within the occupational area. In the construction industry the quantity surveyor can be seen as the economist and cost accountant, whose services facilitate the client to obtain the maximum value for the clients investment. There are three aspects which reflect value for a client in the construction industry, namely cost, time and quantity. Quantity surveyors add value to the construction project performance by using the appropriate competencies. It is therefore important for an assessment of the quantity surveyors competencies in order to highlight the continuing relevance of their services in the construction industry (Nkado Meyer, 2001:483). The Royal Institution of Chartered Surveyors (RICS) set out the competencies required by professional quantity surveyors in three categories, namely basic -, core and optional competencies. Table 1 below presents the competencies in three categories. Under the structure of the RICS the basic competencies are present in all construction professions, the core competencies primarily for quantity surveyors and the optional competencies are required for specialization in a specific field. Table 1: Competencies set out by the RICS (Nkado Meyer, 2001:484). A Study conducted by Nkado and Meyer (2001:484) identified 23 defined competencies which apply to quantity surveyors in South Africa. A questionnaire was sent to randomly selected members of the ASAQS of a different demographic background. The questionnaire listed the 23 competencies in alphabetical order. The respondents were asked to rate the importance of the competencies for a career as a professional quantity surveyor in South Africa at present, the importance in the future and the level of evidence of each competency in the quantity surveying profession. Rating worked on a scale of 1 to 5 with 1 being à ¢Ã¢â€š ¬Ã‹Å"not important and 5 being à ¢Ã¢â€š ¬Ã‹Å"very important. The researchers ensured the respondents anonymity to attain an honest response. Table 2: Competencies ratings (Nkado Meyer, 2001:487). Table 2 shows the ratings which have been converted to percentages for effective interpretation. It is interesting to note that three of the traditional core competencies are rated in the top five competencies required by quantity surveyors in South Africa at present, the three being procurement and financial management, economics of construction and construction contract practice. The results showed that management orientated competencies were rated of higher importance for future services while the highest importance for current services were technically orientated. The five most important competencies required by quantity surveyors in South Africa at present are: Computer literacy and information technology; Procurement and financial management; Economics of construction; Construction contract practice; Measurement. The five most important competencies required by quantity surveyors in South Africa in the future are: Computer literacy and information technology; Procurement and financial management; Economics of construction; Project management; Marketing. Competencies utilized by quantity surveyors with greatest efficiency in South Africa are: Measurement; Procurement and financial management; Professional practice; Construction contract practice; Economics of construction. It is evident that management orientated competencies will grow in importance and will replace the traditional technically orientated competencies as the core competencies of the quantity surveyor (Nkado Meyer,2001:490). 2.4.3 Professional quantity surveying fees The fees charged by professional quantity surveyors are proportionate with the work done for the client and according to A Guide for Quantity Surveying Appointments 2006 there are 5 options available: A time charge; A percentage fee based on a tariff recommended by The South African Council for the Quantity Surveying Profession (see Table 3); An agreed percentage of the contract value; A lump-sum fee; Any other fee arranged between the quantity surveyor and the client. 2.4.3.1 Time Charges The following recommended hourly time charges for the private sector were approved by The South African Council for the Quantity Surveying Profession with effect from 1 January 2010 (SACQSP, 2010). (All rates are exclusive of VAT.) Not exceeding 5 years experience R 700-00 Exceeding 5 years and not exceeding 10 years experience R 1 250-00 Exceeding 10 years experience R 1 750-00 Specialist work R 2 190-00 2.4.3.2 Percentage fees By using table 3 a basic fee will be determined and multiplied by the appropriate percentage (Table 4, 5 6). The basic fee shall be calculated on the value for fee purposes (see table 3). Table 3: Basic fee (SACQSP, 2010) Table 4: Appropriate percentages for building work (SACQSP, 2010) Table 5: Appropriate percentages for engineering work (SACQSP, 2010) Table 6. Appropriate percentages for management services (SACQSP, 2010) Once the primary charge (table 3) is established, the amount is multiplied by the appropriate percentage. In addition to this there will be a marginal rate which would be added to the primary charge. The gross amount will be payable to the quantity surveyor as the professional fees. 2.5 Estimating and cost advice Aibinu and Pasco (2008:1258) states: Pre-tender cost estimation (or early stage cost estimation) is the forecasting of the cost of a project during the planning and design stage. Research done by Trost and Oberlender (2003) identified 11 factors that play a role in the precision of estimates of which the 5 most important are: Process design; Estimator team experience and cost information; Time spent on preparation of estimate; Site requirements; The current labour and bidding climate. According to Bennett, Morrison and Stevens (1981) estimating is the main function of cost planning services provided by the quantity surveyor. They conclude that cost planning is unsuccessful without decent estimating. Morrison (1984:57) states that quantity surveyors have developed different methods for estimating to deal with the large variety of projects and designs. These different methods differ in detail with some estimates being very thorough, for instance a priced bill of quantities. Other may be very simple and only entail a simple lump sum estimate. All other factors being equal, the estimates accuracy will increase as the detail and time spent in preparing the estimate increases. 2.5.1 Clients brief The client, architect (design team) and the quantity surveyor are the most important members in the in the project briefing process. According to research done (Bowen, Pearl, Nkado Edwards, n.d.) it is vital to have an efficient client brief if the client is to reach his objectives with regard to the time, cost and quality of the project. Insufficient briefing of the design team by the client can lead to major frustration and unhappiness for the client. The brief procedure is the process where the client explains and spells out the objectives and requirements of a project (Bowen et al., n.d.). Bowen (1993) states that: The purpose of this stage is for the clients to communicate to the design team and specialist consultants their needs and objectives in initiating the project. For the client to be satisfied, the design of the building must fulfill the clients needs with regards to the technical aspects and quality standards. In addition to this the project must be completed within the budget and on time (Seymour Louw, 1990). In order to achieve this, a detailed and complete client brief is necessary to eliminate as many uncertainties as possible. 2.5.2 Feasibility studies After the briefing process, the quantity surveyor will do a feasibility study. The outcome of the feasibility study helps the client to decide whether to go ahead with the project. A feasibility study is conducted to ascertain whether a project idea is economically viable (Hofstrand Clause, n.d.). It is the quantity surveyors responsibility to make recommendations to the client on the viability of the project and give professional advice on any alternatives. The feasibility study involves economical and technical investigations that allow the client to decide whether to proceed with the project (Association of South African Quantity Surveyors, 2010). According to Hofstrand Clause (n.d.) a feasibility study: Identifies alternatives. Identifies reasons not to proceed. Indicate new opportunities. Gives quality information for better decision making. Assist in acquiring funding from banks and other investors. 2.6 Use of bill of quantities After the quantity surveyor completes the elemental estimate the client will decide whether the project will go ahead or not. This decision is largely based on whether the estimate is within the clients budget or not. If the estimate is within budget the client should instruct the architect to prepare detailed working drawings for construction. The quantity surveyor can start with the preparation of the bill of quantities once he has received these drawings (Bowles Le Roux, 1992). Davis, Love and Baccarini (2009:99) states that the bill of quantities has 2 main uses and these can be categorized under pre-contract and post-contract stage. In the pre-contract stage the bill of quantities aid contractors to prepare their tenders. In the post-contract stage the bill of quantities assists the quantity surveyor and the contractor in the valuation of the work in progress and work completed for payment purposes. The bill of quantities is mainly used for tendering purposes. It enables contractors to prepare tenders using the same information which will lead to more accurate tender sums. The bill of quantities allow for a common basis on which the tenders can be compared. This brings about a competitive market (Kodikara, Thorpe McCaffer, 1993:261). According to Bowles and Le Roux (1992) the bill of quantities describes the nature of the building. It is a document which lists all the items that need to be completed for the construction of the building. These items required for the completion of the building is measured from drawings and specifications received from the architect and engineers. The total cost for the project will be the sum of all the individual items added together. When these items are priced there must be an allowance for the execution of each item as well as a realistic profit margin. The information in the bill of quantities can be classified into three fundamental categories namely; preliminaries, preambles and bills. The preliminaries of a contract entail all requirements of the project which do not have a direct impact on the construction works. The preliminaries of a contract may include health and safety requirements, access to and from site, accommodation for workforce, insurances required etc. Preambles define the standards of workmanship and materials to be used. The bills contain the measured items needed to complete the works and comprises of the description, units and quantities (Kodikara et al., 1993:261). The bill of quantities, detailed construction drawings, engineering drawings and specifications will be issued to building contractors. These documents form part of the tender documentation. The tender documents enable contractors to submit a competitive tender for a project and aid them in determining an accurate price for the completion of the building. A practical time limit is set for the contractors to price the bill. All tenders should be handed in before the specified closing date. According to Davis et al. (2009:103), the bill of quantities has various advantages to the parties involved in a project: Pre-contract stage: Database à ¢Ã¢â€š ¬Ã¢â‚¬Å" It provides a cost database for future estimating Fee calculation à ¢Ã¢â€š ¬Ã¢â‚¬Å" It provides a conclusive basis for the calculation of professional fees Asset management à ¢Ã¢â€š ¬Ã¢â‚¬Å" It provide data for asset management of finished building, insurance, maintenance schedules etc. Taxation à ¢Ã¢â€š ¬Ã¢â‚¬Å" Provide basis for precise preparation of depreciation schedules as part of the asset management plan. Post-contract stage: Accurate progress payments à ¢Ã¢â€š ¬Ã¢â‚¬Å" It becomes a basis from which the interim payments can be evaluated. This insures work is done at a reasonable price and gives the contractor and client peace of mind that the contractor is not paid too much or too little for work completed. Pricing of contract instructions à ¢Ã¢â€š ¬Ã¢â‚¬Å" It provides a basis for the valuation of variations to the project. Risk management à ¢Ã¢â€š ¬Ã¢â‚¬Å" Prices from the contractor in the bill of quantities can be compared with current market related prices. According to Davis et al. (2009:103), the major disadvantages of the bill of quantities are that the preparation is time consuming and it tends to increase cost. 2.7 Conclusion It is clear from the above that the quantity surveyor can be a very valuable addition to the clients professional team. Quantity surveyors in South Africa are competent professionals. From the inception stage of a project, right through to the final payment, the quantity surveyor will give expert advice on financial and contractual matters. The successful completion of a project can never be guaranteed due to the many uncontrollable factors in the construction industry. However having the services of a quantity surveyor at your disposal will greatly improve the chances of completing a project successfully and within budget. CHAPTER THREE METHODOLOGY 3.1 Data In this chapter the data collection methods and the analysis of the data is explained. For the purpose of this study a qualitative research methodology was followed in order to test the hypotheses put forward. The research was conducted by way of a comprehensive literature review and collecting data through interviews and questionnaires. The research problem is mainly that the general public is unaware of the quantity surveying profession therefore data relating to the services that the quantity surveyor offer and the profession in general were required. 3.2 Collection of data Books and journals on the related topic from local and international sources were used for the collection of data. All the data was collected before the field work started and was done over a two month period. Furthermore, primary data was collected through personal interviews and questionnaires. Interviews were conducted with quantity surveyors. The interviews were informal but due to the researchers relative lack of experience in conducting interviews the questions were well prepared. Questionnaires were used to obtain the necessary data from members of the general public who were recently involved in the construction of a residential building. The questionnaires consisted out of open ended questions and were administered in person. To maximize to accuracy of the response the questions were short and in unambiguous language (Leedy Ormrod, 2005:190). To insure the validity of the research an honest response is required. For this reason the names of individuals and the quantity surveying company approached for the research will be held confidential. 3.3 Data analysis The qualitative data was organized, summarized and analyzed by the researcher in order to reach a conclusion and make recommendations. It should be noted that the sample is very small, but for the purpose of this study it is sufficient for the researcher to understand the problem at hand and reach a conclusion. CHAPTER FOUR FINDINGS AND ANALYSIS 4.1 Introduction Primary data was collected through interviews and questionnaires as explained in the previous chapter. Ten individuals who were recently involved in a residential project were approached to complete the questionnaire. This chapter will discus the findings of the questionnaire and will incorporate the data collected from interviews with quantity surveyors. 4.1.1 Awareness of the quantity surveying profession Figure 4.1 Indicate the awareness of the quantity surveying profession. It was found that the large majority of the respondents were aware of the profession. However this does not necessarily mean they understand what the profession entails. An interesting observation was that the respondent, who was not aware of the quantity surveying profession, was the only respondent under 30 years of age. 4.1.2 Understanding of the quantity surveyor The question was what the understanding of quantity surveyors was by the respondents. Three of the ten respondents had reas

The Return: Nightfall Chapter 28

Matt had no idea what time it was, but it was deep dusk under the trees. He was lying sideways in Elena's new car, as if he'd been tossed in and forgotten. His entire body was in pain. This time he awoke and immediately thought, Elena. But he couldn't see the white of her camisole anywhere, and when he called, first softly, then shouting, he got no answer. So now he was feeling his way around the clearing, on hands and knees. Damon seemed to have gone and that gave him a spark of hope and courage that lit up his mind like a beacon. He found the discarded Pendleton shirt – considerably trampled. But when he couldn't find another soft warm body in the clearing, his heart crashed down somewhere around his boots. And then he remembered the Jaguar. He fumbled frantically in one pocket for the keys, came up empty, and finally discovered, inexplicably, that they were in the ignition. He lived through the agonizing moment when the car wouldn't start, and then was shocked to see the brightness of its headlights. He puzzled briefly about how to turn the car while making sure he wasn't running a limp Elena over, then dug through the glove compartment box, flinging out manuals and pairs of sunglasses. Ah, and one lapis lazuli ring. Someone was keeping a spare here, just in case. He put it on; it fit well enough. At last his fingers closed over a flashlight, and he was free to search the clearing as thoroughly as he wanted to. No Elena. No Ferrari either. Damon had taken her somewhere. All right, then, he would track them. To do that he had to leave Elena's car behind, but he had already seen what these monsters could do to cars, so that wasn't saying much. He would have to be careful with the flashlight, too. Who knew how much charge the batteries had left? For the hell of it, he tried calling Bonnie's mobile phone, and then her home phone, and then the boardinghouse. No signal, even though according to the phone itself, there should have been. No need to question why, either – this was the Old Wood, messing with things as usual. He didn't even ask himself why it was Bonnie's number he called first, when Meredith would probably be more sensible. He found the tracks of the Ferrari easily. Damon had sped out of here like a bat†¦Matt smiled grimly as he finished the sentence in his mind. And then he'd driven as if to get out of the Old Wood. This was easy, it was clear that either Damon had been going too fast for proper control or that Elena had been fighting, because in a number of places, mainly around corners, the tire tracks showed up clearly against the soft ground beside the road. Matt was especially careful not to step on anything that might be a clue. He might have to backtrack at some point. He was careful, too, to ignore the quiet noises of the night around him. He knew the malach were out there, but he refused to let himself think about them. And he never even asked himself why he was doing this, deliberately going into danger instead of retreating from it, instead of trying to drive the Jaguar out of the Old Wood. After all, Stefan hadn't left him as bodyguard. But then you couldn't trust anything that Damon might say, he thought. And besides – well, he'd always kept one eye out for Elena, even before their first date. He might be clumsy, slow, and weak in comparison to their enemies now, but he would always try. It was pitch-dark now. The last remnants of twilight had left the sky, and if Matt looked up he could see clouds and stars – with trees leaning in ominously from either side. He was getting toward the end of the road. The Dunstans' house should be coming up on the right pretty soon. He'd ask them if they'd seen – Blood. At first his mind flew to ridiculous alternatives, like dark red paint. But his flashlight had caught reddish brown stains on the roadside just as the road made a sharp curve. That wasblood on the road there. And not just a little blood. Being careful to walk well around the red-brown marks, running his flashlight over and over the far side of the road, Matt began to put together what must have happened. Elena had jumped. Either that or Damon had pushed her out of a speeding car – and after all the trouble he'd taken to get her, that didn't make much sense. Of course, he might have already bled her until he was satisfied – Matt's fingers went up to his sore neck instinctively – but then, why take her in the car at all? To kill her by pushing her out? A stupid way to do it, but maybe Damon had been counting on his little pets to take care of the body. Possible, but not very likely. Whatwas likely? Well, the Dunstans' house was coming up on this side of the road, but you couldn't see it from here. And it would be just like Elena to jump out of a speeding car as it rounded a sharp corner. It would take brains, and guts, and a breathtaking trust in sheer luck that it wouldn't kill her. Matt's flashlight slowly traced the devastation of a long hedge of rhododendron bushes just off the road. My God, that's what she did. Yeah. She jumped out and tried to roll. Jeez, she was lucky not to break her neck. But she kept rolling, grabbing at roots and creepers to stop herself. That's why they're all torn up. A bubble of elation was rising in Matt. He was doing it. He was tracking Elena. He could see her fall as clearly as if he'd been there. But then she got flipped by that tree root, he thought as he continued to follow her trail. That would have hurt. And she'd slammed down and rolled on the concrete for a bit – that must have been agony; she'd left a lot of blood here, and then back into the bushes. And then what? The rhododendron showed no more signs of her fall. What had happened here? Had Damon reversed the Ferrari fast enough and gotten her back? No, Matt decided, examining the earth carefully. There was only one set of footprints here, and it was Elena's. Elena had gotten up here – only to fall down again, probably from injury. And then she'd managed to get up again, but the marks were weird, a normal footprint on one side and a deep but small indentation on the other. A crutch. She found herself a crutch. Yeah, and that dragging mark was the mark of her bad foot. She walked up to this tree, and then around it – or hopped, actually, that's what it looked like. And then she'd headed for the Dunstans'. Smart girl. She was probably unrecognizable by now, and anyway, who cared if they noticed the resemblance between her and the late, great Elena Gilbert? She could be Elena's cousin from Philadelphia. So she'd gone, one, two, three†¦eight steps – and there was the Dunstan house. Matt could see lights. Matt could smell horses. Excitedly, he ran the rest of the way – taking a few falls that didn't do his aching body any good, but still heading straight for the back porch light. The Dunstans weren't front porch people. When he got to the door, he pounded on it almost frenziedly. He'd found her. He'd found Elena! It seemed a long time before the door opened a crack. Matt automatically wedged his foot in the crack while thinking, Yes, good, you're cautious people. Not the type to let a vampire in after you'd just seen a girl covered in blood. â€Å"Yes? What do you want?† â€Å"It's me, Matt Honeycutt,† he said to the eye that he could see peering out of the slit of open door. â€Å"I've come for El – for the girl.† â€Å"What girl are you talking about?† the voice said gruffly. â€Å"Look, you don't have to worry. It's me – Jake knows me from school. And Kristin knows me, too. I've come to help.† Something in the sincerity of his voice seemed to strike a chord in the person behind the door. It was opened to reveal a large, dark-haired man who was wearing an under-shirt and needed a shave. Behind him, in the living room was a tall, thin, almost gaunt woman. She looked as if she had been crying. Behind both of them was Jake, who'd been a year senior to Matt at Robert E. Lee High. â€Å"Jake,† Matt said. But he got no answer back except a dull look of anguish. â€Å"What's wrong?†Matt demanded, terrified. â€Å"A girl came by here a while ago – she was hurt – but – but – you let her in, right?† â€Å"No girl's come by here,† said Mr. Dunstan flatly. â€Å"She had to have. I followed her trail – she left a trail inblood , do you understand, almost up to your door .† Matt wasn't letting himself think. Somehow, if he kept telling the facts loudly enough, they would produce Elena. â€Å"More trouble,† Jake said, but in a dull voice that went with his expression. Mrs. Dunstan seemed the most sympathetic. â€Å"We heard a voice out in the night, but when we looked, there was no one there. And we have troubles of our own.† It was then, right on cue, that Kristin burst into the room. Matt stared at her with a feeling of d ¦j vu. She was dressed up something like Tami Bryce. She had cut off the bottoms of her jeans shorts until they were practically nonexistent. On top she was wearing a bikini top, but with – Matt hastily turned his eyes away – two big round holes cut just where Tami had had round pieces of cardboard. And she'd decorated herself with glitter glue. God! She's only, what, twelve? Thirteen? How could she possibly be acting this way? But the next moment, his whole body was vibrating in shock. Kristin had pasted herself against him and was cooing, â€Å"Matt Honey-butt! You came to see me!† Matt breathed carefully to get over his shock.Matt Honey-butt . She couldn't know that. She didn't even go to the same school as Tami did. Why would Tami have called her and – told her something like that? He shook his head, as if to clear it. Then he looked at Mrs. Dunstan, who had seemed kindest. â€Å"Can I use your phone?† he asked. â€Å"I need – Ireally need to make a couple of calls.† â€Å"The phone's been down since yesterday,† Mr. Dunstan said harshly. He didn't try to move Kristin away from Matt, which was odd because he was clearly angry. â€Å"Probably a fallen tree. And you know mobile phones don't work out here.† â€Å"But – † Matt's mind spun into overdrive. â€Å"You really mean that no teenage girl came up to your house asking for help? A girl with blond hair and blue eyes? I swear, I'm not the one who hurt her. I swear I want to help her.† â€Å"Matt Honey-butt? I'm making a tattoo, just for you.† Still pressed up behind him, Kristin extended her left arm. Matt stared at it, horrified. She had obviously used needles or a pin to prick holes in her left forearm, and then opened a fountain pen's cartridge of ink to supply the dark blue color. It was your basic prison-type tattoo, done by a child. The straggling letters M A T were already visible, along with a smudge of ink that was probably going to be another T. No wonder they weren't thrilled about letting me in, Matt thought, dazed. Now Kristin had both arms around his waist, making it hard to breathe. She was on tiptoe, talking to him, whispering rapidly some of the obscene things Tami had said. He stared at Mrs. Dunstan. â€Å"Honest, I haven't even seen Kristin for – it must be nearly a year. We had an end of the year carnival, and Kristin helped with the pony rides, but†¦Ã¢â‚¬  Mrs. Dunstan was nodding slowly. â€Å"It's not your fault. She's been acting the same way with Jake. Her own brother. And with – with her father. But I'm tellingyou the truth; we haven't seen any other girl. No one but you has come to the door today.† â€Å"Okay.† Matt's eyes were watering. His brain, attuned first of all to his own survival, was telling him to save his breath, not to argue. Telling him to say, â€Å"Kristin – I really can't breathe – â€Å" â€Å"But Ilove you, Matt Honey-butt. I don't want you toever leave me. Especially for that old whore. That old whore with worms in her eye-sockets†¦Ã¢â‚¬  Again Matt felt the sense of the world rocking. But he couldn't gasp. He didn't have the air. Pop-eyed, he turned helplessly toward Mr. Dunstan, who was closest. â€Å"Can't – breathe – â€Å" How could a thirteen-year-old be so strong? It was taking both Mr. Dunstan and Jake to pry her off him. No, even that wasn't working. He was beginning to see a gray network pulsating before his eyes. He needed air. There was a sharp crack that ended with a meaty sound. And then another. Suddenly he could breathe again. â€Å"No, Jacob! No more!† Mrs. Dunstan cried. â€Å"She let him go – don't hit her anymore!† When Matt's vision cleared, Mr. Dunstan was doing up his belt. Kristin was wailing, â€Å"Just youwaaa -hate! Just youwaa-haate! You'll besor- ry!† Then she rushed from the room. â€Å"I don't know if this helps or makes it worse,† Matt said when he'd gotten his breath back, â€Å"but Kristin isn't the only girl acting this way. There's at least one other one in the town – â€Å" â€Å"All I care about is my Kristin,† Mrs. Dunstan said. â€Å"And that†¦thingisn't her.† Matt nodded. But there was something he needed to do now. He had to find Elena. â€Å"If a blond girl does come to the door and asks for help, will you please let her in?† he asked Mrs. Dunstan. â€Å"Please? But don't let any guys in – not even me if you don't want,† he blurted. For a moment his eyes and Mrs. Dunstan's eyes met, and he felt a connection. Then she nodded and hastened to get him out of the house. All right, Matt thought. Elena was headed for here, but she didn't quite get here. So look at the signs. He looked. And what the signs showed him was that, within a few feet of the Dunstan property, she had inexplicably turned sharply right, deeply into the forest. Why? Had something scared her? Or had she – Matt felt sick to his stomach – somehow been tricked into hobbling on and on, until at last she left all human help behind? All he could do was to follow her into the woods.